Robby Birham
Founder & Lead Engineer
Founder of ObjiDev, building digital products with Astro and React.
- Astro
- React
- TypeScript
- SaaS Architecture
- Web Performance
- SEO
Articles by Robby Birham
- Tutorial
How to Build Self-Service Administration for Non-Technical SaaS Users
Self-service administration lets non-technical customers manage users, roles, and billing without waiting on support. Here is how to design it.
- Tutorial
How to Meter Usage-Based Billing Without Surprising Customers
Usage-based billing only works when customers trust the meter. Here is how to design metering, caps, and invoices that prevent billing shocks.
- Tutorial
How to Design a Demo Environment for B2B SaaS Sales
A practical guide to sandbox and demo environments for B2B SaaS sales: data strategy, resets, access control, and the real running costs.
- Tutorial
How to Track Landing Page Conversions When Sales Close Offline
Offline sales break campaign attribution. Capture a lead key on the page, pass it to your CRM, and send closed-won outcomes back to your ad platforms.
- Tips
How to Use Social Proof on a Landing Page for a New Product
Social proof on a landing page does not need customers. Here is how new products borrow credibility without faking it.
- Tutorial
Marketplace Seller Verification Without Slowing Onboarding
Marketplace seller verification can stay fast if you block only on identity, payout ownership, and sanctions, then run everything else in the background.
- Tutorial
How to Design a Dispute and Refund Flow for a Marketplace
A dispute and refund flow needs a filing window, structured evidence, a named decision rule, and a refund path that does not strand either side.
- Tutorial
How to Integrate a Custom CRM With Accounting Software
A practical guide to linking a custom CRM with accounting software so every record has one owner, one match key, and no duplicate rows.
- Tutorial
How to Model Quotes and Proposals in a Custom CRM
A practical guide to modelling quotes and proposals in a custom CRM: versioned line items, pricing snapshots and approval trails you can audit.
- Tips
How to Design Notification Preferences That Stop Alert Fatigue
Notification preferences decide what your SaaS tool sends, where, and how often. Here is how to structure tiers, defaults and delivery rules that people trust.
- Tutorial
Handling Account Cancellation and Data Export in Custom SaaS
Cancellation and data export are features to design, not tickets to clear. Build the offboarding flow, retention window, and deletion run before launch.
- Tips
How to Plan a Phased Rollout of a Custom SaaS
A practical sequence for planning a phased rollout of a custom SaaS: segment users, gate features, and measure readiness before every account goes live.
- Tutorial
How to Design an Approval Workflow for a Custom App
A practical method for designing an approval workflow: states, routing, escalation and audit trails, plus how to decide how many approval steps you need.
- Tips
How to Qualify Demo Requests Without Adding Friction
Qualify demo requests without adding friction by asking only for intent signals, then enriching and routing the record after submission.
- Tutorial
How to Write a Landing Page Headline for a Technical Buyer
Technical buyers scan for mechanism, interface, and a number they can verify. How to write a landing page headline that survives that read.
- Tips
How to Design Search Ranking for a Marketplace With Thin Inventory
Coverage beats precision when a catalog is thin. How to rank marketplace search results when you have a few hundred listings, not a few million.
- Tips
How to Structure Payouts and Commissions in a Service Marketplace
Commission rules set what the marketplace earns; payout mechanics decide whether sellers stay. Get both right before launch, not after.
- Tips
How to Prevent Off-Platform Transactions in Your Marketplace
Off-platform deals drain marketplace fee revenue and add refund risk. Here is how to price, block and detect them without punishing good sellers.
- Tips
How to Design Territory Rules in a CRM for a Small Sales Team
Design territory rules in a CRM for a small sales team: pick one primary model, write a tie-breaker, and review each patch every quarter.
- Tutorial
How to Model Customer Hierarchies for a B2B CRM
How to model customer hierarchies in a B2B CRM: parent pointers, typed relationships, rollups and inherited permissions.
- Tutorial
How to Design a Customer Health Score Without a Data Team
A spreadsheet-first method for building a customer health score in B2B SaaS when you have no analyst, no warehouse, and no BI budget.
- Tips
What to Consider When Adding a Free Tier to a Paid SaaS Product
Adding a free tier changes your cost structure, support load, and conversion math. Here is what to model before you give the product away.
- Tutorial
How to Design Proration and Upgrades in a Custom SaaS Billing System
How to calculate proration, apply upgrades mid-cycle and keep ledger entries auditable when you build billing into a custom SaaS platform.
- Tutorial
How to Create a Pre-Launch Landing Page for Your SaaS
A pre-launch landing page collects emails and proves demand before you build. Here is what to put on it, how to capture interest, and what to measure.
- Tutorial
How to Handle Duplicate Records When Merging Two CRM Systems
Duplicate records when merging two CRM systems are best handled by profiling both databases, defining match rules, and merging survivors in staging.
- Tutorial
Native App vs Responsive Web App for B2B SaaS
Compare native apps and responsive web apps for B2B SaaS on workflow fit, device access, cost, and maintenance before you commit.
- Tutorial
How to Design a Marketplace Referral Program Without Fraud Risk
Design a marketplace referral program that pays only after a real transaction, with caps per device, payment method and month.
- Tutorial
How to Automate Sales Follow Up Tasks in a CRM by Deal Stage
CRM follow-up automation by deal stage creates the next task when a deal moves, so reps stop rebuilding their to-do list by hand.
- Tutorial
SaaS Audit Log Design for Compliance and Troubleshooting
A SaaS audit log must satisfy auditors and answer debugging questions. How to choose events, schema, storage, and retention without overbuilding.
- Tips
Landing Page Sections That Work for Technical SaaS
A technical SaaS landing page needs a problem-first hero, verifiable proof, deployment-aware pricing, and a docs-depth FAQ. Everything else is optional.
- Tips
Custom Software vs Off the Shelf: How to Choose
Compare custom software vs off the shelf on cost, fit, and risk, then use a short decision test to pick the option your team can actually run.
- Tips
Signs You Need a CRM: When Spreadsheets Stop Scaling
Spreadsheets fail quietly: stale rows, broken formulas, no audit trail. Here are the signs you need a CRM before the errors reach a customer.
- Tips
How to Handle Discovery and Delivery Windows in a Service Marketplace
Discovery and delivery windows in a service marketplace are separate systems. Learn how to design eligibility, prevent double booking, and handle failures.
- Tips
Lead Lifecycle in a Custom CRM for Service Businesses
Lead lifecycle stages in a custom CRM help service firms qualify, quote and hand over work. Here is the path from first enquiry to repeat business.
- Tips
How to Calculate the True Cost of a Custom SaaS Project
The true cost of a custom SaaS project includes engineering, infrastructure, maintenance, and hidden overhead. Here is how to estimate it before you request a quote.
- Tutorial
How to Segment a Marketplace Inventory So Buyers Find Products Fast
Group marketplace listings by category, price, brand, condition, and delivery time to shorten the path to purchase. Start from real search behavior.
- Tips
What Should a B2B SaaS Service-Level Agreement Include?
A B2B SaaS service-level agreement must cover uptime, response times, credits, exclusions, and reporting. Here is what enterprise buyers expect.
- Tips
How to Test Landing Page Copy on a Small Ad Budget
Test landing page copy with a small advertising budget: one variable, one platform, one metric. A few hundred dollars can reveal a clear winner.
- Tips
Hidden Costs of Migrating a Legacy CRM to a Custom System
The hidden costs of CRM migration go beyond the build price: data cleanup, integration rewiring, and team productivity. Here is how to control them.
- Tips
Marketplace Third-Party Integrations Without Slowing Transactions
Keep third-party integrations in a marketplace from slowing transactions: move work off the critical path, cache, use circuit breakers, measure p95 latency.
- Tips
How to Structure Customer Onboarding Without a Free Trial
Treat the paid period as the trial. This guide explains how to structure onboarding without a free trial so customers see value fast.
- Tips
SaaS dashboard usage metrics: what to show without overwhelming users
SaaS dashboard usage metrics work when only four to six appear on the main screen and each one maps to a decision. Here is the cut list.
- Tips
Multi-Page Website vs One-Page Landing Site for a Product Launch
Choose between a multi-page website and a one-page landing site for a product launch by comparing audience, complexity, budget, and deadline.
- Tips
What to Include in an RFP for a Custom Marketplace Platform
A custom marketplace RFP needs roles, transaction flows, security, integrations, service terms, and scoring criteria. Use this checklist before you send it.
- Tutorial
How to Design a CRM Data Model for a Small B2B Sales Team
Design a CRM data model for a small B2B sales team with four core objects, minimal custom fields, and honest pipeline stages.
- Tips
How to Plan for the First Thousand Users Without Over-Engineering
Plan for the first thousand users without over-engineering: keep the system small, run the messy jobs by hand, and automate only when weekly chores hurt.
- Tips
Data Isolation in SaaS: What Your Customers Are Actually Evaluating
Data isolation determines customer trust, compliance readiness, and performance guarantees in your SaaS. Here is what buyers actually inspect.
- Tips
Why API-First Design Matters Even Without Third-Party Integrations
No external integrations planned yet? API-first design still cuts duplication, avoids costly rewrites, and keeps custom software adaptable.
- Tips
Existing Codebase Worth Extending? How to Decide
Is your existing codebase worth extending? Compare feature costs against a rebuild with these health signals and evaluation steps.
- Tips
What a Discovery Phase Should Produce Before Development Starts
A discovery phase produces a problem statement, a prioritised scope, a technical approach, and a defensible estimate. Here is what to expect.
- Tips
Choosing a tech stack you will not regret in three years
Choosing a tech stack you will not regret in three years means weighting hiring ease, upgrade stability, and operational cost over novelty. Boring wins.
- Tutorial
How Role-Based Access Control Should Work in a Business App
Role-based access control should model job functions, enforce checks on the server, and stay maintainable as the app grows. Here is how to design it.
- Tips
What Makes a Landing Page Convert Beyond Visual Design
Visual design is table stakes. Landing page conversion depends on clarity, relevance, trust, and speed. Learn which levers actually move results.
- Opinion
How Subscription Billing Breaks as a SaaS Product Scales
Plan changes, failed payments, and usage-based pricing expose early billing shortcuts. See what breaks and how to prepare for scale.
- Tips
How to Scope an MVP Without Shipping Something Unusable
A usable MVP is a narrow, complete workflow that solves one job. Here is how to scope it without cutting the parts customers notice.
- Tips
Why Marketplace Products Fail on the Supply Side First
Most marketplace products fail on the supply side first. Suppliers commit before buyers do and leave when no orders come. Here is why and how to fix it.
- Tips
Signs Your Spreadsheets Have Outgrown Their Usefulness
Five practical signs that your spreadsheet-based pipeline is costing you more than it saves, and what to do about it.
- Tutorial
Multi-Tenant Architecture, Explained for SaaS Founders
A plain-language look at what multi-tenant architecture means for growing SaaS products, including isolation, upgrades, and the noisy neighbor problem.
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Opinion Top Industries Hiring Software Development Agencies in Indonesia
Indonesia's digital economy is approaching $130 billion, driven by 229 million internet users. Here's which industries are hiring software development agencies to build for that growth, and what they're commissioning.
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Tutorial Best AI Model in June 2026: Top LLMs Ranked & Compared
The best AI model in June 2026 is Claude Opus 4.8 (Intelligence Index 61.4), ahead of GPT-5.5, Gemini 3.1 Pro & Grok 4.3. Full ranking, pricing & use cases.